The archive
Every issue of Morning Crawl
Weekly, methodology-backed benchmarks on brand visibility across AI answer engines. Each issue is a citable, dated data point.
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Who wins the AI Overview: 4 SaaS categories, measured
We measured brand citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews for 480 buyer-intent prompts in 4 SaaS categories. One pattern held everywhere: the brand cited most in AI answers is rarely the market leader.
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